Kitchout x Use Local
Riyadh — October 2025 — The future of food is no longer just about kitchens and delivery. It’s about media, creators, and technology converging into one ecosystem. Today, Kitchout, the F&B infrastructure startup reshaping how brands scale across MENA, announced a partnership with Local Pay, Local Bahrain, and Local Riyadh— a collective with business lines in QR ordering & payments, media, and creative agency services.
The agreement sets the stage for what both sides describe as a new playbook for the region’s food economy: where QR-powered dining meets influencer-led food brands, and media campaigns translate directly into delivery sales.
QR ordering as the new guest experience
The first vertical of the partnership integrates Local Pay’s QR ordering and digital payments into Kitchout’s growing network of partner kitchens and hospitality venues. For guests, it means frictionless ordering, brands to room, and faster service. For operators, it means real-time visibility, upselling, and higher check sizes.
“QR ordering is the gateway to a smarter dining experience. Once you connect payments to data, you can reimagine how food is marketed and consumed,” says Amjed Alsadeq, Co-Founder & CEO of Kitchout.
Media as the growth engine of digital-first food brands
The second vertical is where the partnership gets interesting for digitizing FMCGs: Local’s media arm will power the growth of Kitchout’s portfolio brands, including collaborations with FMCGs like Mr. Chips.
If a brand proves traction, it can be scaled regionally or even exited — aligning incentives between Kitchout, Local, and creators.
Local will also help drive sponsorships, venues, and subscription models for Caffeine Social Club, Kitchout’s fast-rising experiential coffee movement.
Creator-led food: “edible content” as IP
The third vertical taps into Local’s influencer and brand network to co-create signature editions: limited-time food concepts powered by creators and FMCGs, deployed across Kitchout’s kitchens.
Think food as PR: new intellectual property that drives cultural buzz, fuels delivery orders, and creates asset value.
“This is about turning attention into revenue. Media and creators bring the spotlight; our kitchens and tech turn it into orders and IP equity,”
For the food industry, this partnership represents a structural shift:
Local brings: access to payment solutions, media buying, brands, and creators.
Kitchout brings: regional kitchens, delivery operations, and proprietary AI tech (KitchBrain).
Together: they form a commercial flywheel where campaigns, content, and creators are tied directly to food sales and brand equity.
It’s not just about selling meals — it’s about creating the infrastructure that lets FMCGs, creators, and investors build scalable food IP in MENA.
